Currently viewing the tag: "writing copy"

Radio Foorti’s new campaign is awesome! (copyright, art for art’s sake, etc)

by Arafat Kazi on August 5, 2010 · 3 Comments

I have a soft spot for Radio Foorti. When I was a copywriter at Bitopi, I worked on the pitch team for the brand and I got an unrefusable offer (2.5 times what my salary was then) and I became the first fulltime employee for a station that had a name and nothing else. Working [...]

Woot, oysters and Parallel Lines

by Arafat Kazi on July 3, 2010 · 1 Comments

Woot is sold to Amazon, Nellie Wu talks oysters (she is an oysterhead), and I discuss the Philips Parallel Lines campaign a few months later than everybody else.

Our entry for the Hatch Awards!!!

by Arafat Kazi on June 26, 2010 · 6 Comments

My pal Aldis and I submitted an ad for the Hatch Awards.

How to Advertise: circa 1889

by Arafat Kazi on June 11, 2010 · 0 Comments

I offer you excerpts from Barkham Burrough’s Encyclopaedia of Astounding Facts and Useful Information, 1889. Specifically, the last part of the chapter entitled “How to Advertise.”

Quote: The advertisement should never contain anything repugnant to refined taste, and nothing grotesque or ridiculous. The most meaning should be condensed into the fewest possible words. The wording should often be changed, and an attractive typography should be used. It is well to choose an attractive heading, followed by fairly spaced paragraphs, with appropriate sub-heads.