Currently viewing the tag: "advertising"
Note: the cool links are at the end of this post. Most of this is just me ranting about how much I hate Flash (and I didn’t even go into its nonintuitive interface, how it fails because it tries to do everything, how it sucks worse than Java did in the 90s, etc etc etc). [...]
I have a soft spot for Radio Foorti. When I was a copywriter at Bitopi, I worked on the pitch team for the brand and I got an unrefusable offer (2.5 times what my salary was then) and I became the first fulltime employee for a station that had a name and nothing else. Working [...]
My buddy Aldis and I entered an ad for the Hatch Awards. It was for Gustbusters, which are like, the apotheosis of umbrellas. I sent them an email with the Gustbuster comic a week ago, and I got the best possible response–a warm, personal reply from their president, and a package containing four motherfuckin’ Gustbusters. [...]
Microsoft fucks up, Alex Bogusky leaves advertising, I play a concert.
My pal Aldis and I submitted an ad for the Hatch Awards.
So many things, most especially humor, depends on cultural context and understanding metaphors. Someone slipping on a banana peel is funny to everybody perhaps, but it’s funny on a primitive, base level, and we’ve seen it so much that it’s not really all that funny. More complex setups get bigger laughs but depend more on a shared context.
I offer you excerpts from Barkham Burrough’s Encyclopaedia of Astounding Facts and Useful Information, 1889. Specifically, the last part of the chapter entitled “How to Advertise.”
Quote: The advertisement should never contain anything repugnant to refined taste, and nothing grotesque or ridiculous. The most meaning should be condensed into the fewest possible words. The wording should often be changed, and an attractive typography should be used. It is well to choose an attractive heading, followed by fairly spaced paragraphs, with appropriate sub-heads.
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