The five types of advertising agency websites!!!
I saw this post on Launchpad Advertising’s excellent blog, and I left a comment. I thought I’d share it with you guys because in my job search, I’ve been looking at a lot of agency websites.
I feel like you can take agency websites and put them into five categories:
a) The Flash monster. Many shops that pride themselves on their creativity feel like they must have a flash intro that looks like it was designed by Dali playing with an 8-bit color scheme. It certainly makes the point that they’re creative, but it also says out loud the underlying suffix “but we might be creative at the cost of other things.”
b) The Empire Builder. Hi! Want to send us an email? Choose from any of our fifty billion offices. We won’t say which office does which account, and we won’t let you send it to a central address for one of our people to forward it to the right place. If you want to do anything at all, you’ll have to pick an office by continent, country, state. Leo Burnett manages to combine this with a).
c) The Overly Social. I absolutely love Twitter, but the overly social agency site will take the idea of spreadable media a bit too far. Right on their intro page they’ll have a YouTube playlist that plays automatically and without permission, a constantly-updated Twitter feed that’s scrolling faster than you can read something that’s in your periphery, and maybe the bandcamp page of the hip hop band from creative. I’m a big fan of sites that do social well, and there are many of those. But the Overly Social is a stranger who hugs you at a bar.
d) The Barely There. Of all the ways an agency site can go wrong, I feel like this is the most forgivable. If a potential client is looking at an agency’s website, then she or he must be acquainted with the process and work already. I don’t think that the website is the first or main or only thing a client looks at in choosing to contact an agency. For small agencies, this is doubly true. And a minimally informative website means that the people are too busy doing actual work. But I’m admittedly biased–I’ve seen several agencies with fantastic work and minimal websites.
e) The Perfection. Blogs and Twitter feeds are easy to find but unobtrusive at the same time. There’s no Flash except in showcasing interactive work, which actually animates. The agency is willing, or even better, eager to discuss how they are dedicated to creating long-term growth over, say, bragging about their Klout score. The layout is clear and web 2.0 without being blocky. The color scheme isn’t dull but doesn’t hurt your eyes. Ahhh. So beautiful.
Now that my Master’s program is over and I’m a lieutenant in the Fauls Army, I’m scrambling to build a portfolio as fast as I can and re-enter the job market. I’ve been having some difficulty trying to show how I have digital chops without actualy knowing how to actually craft Flash or (god forbid) [...]
Now that my Master’s program is over and I’m a lieutenant in the Fauls Army, I’m scrambling to build a portfolio as fast as I can and re-enter the job market. I’ve been having some difficulty trying to show how I have digital chops without actualy knowing how to actually craft Flash or (god forbid) HTML5 and shit. So I hit upon the novel idea of crowd-sourcing my self-promotion campaign, because it’s something I have control over and plus, I’m incredibly vain. My plan took the form of posting threads on Reddit and SomethingAwful.
I was blown away by the results. I thought I’d get one or two good submissions at most. I wasn’t paying much money, and it was on super short notice. But I was honest about why I was paying little cash–I’m poor. But holy fuck. The two best submissions, drawn by the same person, are great beyond any expectations I could have had.
I know there’s been a lot of Arafat-themed posts on here lately, but whatevz. *I* pay for the hosting here, mofo. Anyway. I’ll shut up and show you the two amazing pictures of me that my new friend Jitske did.
I write shit on boards for one of my classes. Most of the time it isn’t funny, but I liked today’s one because it’s a limerick and it’s relevant. There was a hacker very strange Who wanted to effect some change So he took a little peek And sprung a wikileak And–wait, you don’t pronounce [...]
I write shit on boards for one of my classes. Most of the time it isn’t funny, but I liked today’s one because it’s a limerick and it’s relevant.
There was a hacker very strange
Who wanted to effect some change
So he took a little peek
And sprung a wikileak
And–wait, you don’t pronounce it Assange?
In anticipation of my re-entry into gainful (yeah right) employment, I got these made. Except I fucked up the PDF at first and the people at Moo were incredibly nice, with super fast service. A+++ would happily give them 17 bucks again.
In anticipation of my re-entry into gainful (yeah right) employment, I got these made. Except I fucked up the PDF at first and the people at Moo were incredibly nice, with super fast service. A+++ would happily give them 17 bucks again.
I was going through the blog and figuring out what to fix, and I realized that in the past three months I’ve really let it go. A big thing has been the succession of themes I’ve been trying on, like a slavering caliph might look through his harem. I love what I’ve going on now, [...]
I was going through the blog and figuring out what to fix, and I realized that in the past three months I’ve really let it go. A big thing has been the succession of themes I’ve been trying on, like a slavering caliph might look through his harem. I love what I’ve going on now, with Platform Pro, which is worth every penny of the 90bux that a client with a multiuser license let me use. Or rather, I can kind of imagine where I’d like to take it in a few weeks. If you’re here now and wondering why things are kinda halfhazard, I apologize. Actually, I don’t. Fuck you, I don’t need no goddamn eyeballs!!!!!!307q307r-73
And goddammit, why isn’t the Twitter widget working right now???
Edit: now it is. Score one for immediate gratification.
By the way, I didn’t post this before, but it’s absolutely beautiful and awesome. My wonderful friend, the lovely Selene Rosenberg, drew this for my birthday. It’s yr pal AK as Sherlock Holmes.
Holy Jesus fucking fuck. Talk about a sleazy comeback. I come out of my self-imposed posting moratorium to bring you this, the least rock thing anybody’s ever done. Hell, it’s the least rock thing Soundgarden’s fucking done, and Chris Cornell released Scream. Holy fuck. I was a teenager when Superunknown and the other abum (you [...]
Holy Jesus fucking fuck. Talk about a sleazy comeback. I come out of my self-imposed posting moratorium to bring you this, the least rock thing anybody’s ever done. Hell, it’s the least rock thing Soundgarden’s fucking done, and Chris Cornell released Scream. Holy fuck. I was a teenager when Superunknown and the other abum (you know the one I mean!) was released and Badmotorfinger has always been a desert island album. And everything about the Soundgarden reunion’s been so… pathetic. Trying to revive their clumsy old songs, the old bravado and 90s fashion mixed with shit like this, it’s just so blatantly un-rock. God, I know you guys need money, but don’t whimper when you roll over, please. Have some dignity.
I blame Chris Cornell, because he ruined Rage Against the Machine and his dancepop album was the first mediocre thing Timbaland did. Fucking destroyer of talent. Go take your stupid Photo Booth special effects (remember “Black Hole Sun?”) and your fucking 90s whine and your shittass “Billie Jean” cover and FUCK OFF. STOP RUINING MY MEMORIES OF GOOD MUSIC LIKE THIS. YOU FUCK.
Not even the sight of Matt Cameron on drums makes up for this.
Since this blog pretends to be about advertising, I should also point out that having a Black Friday sale is probably the one act calculated to raise the ire of those of us who believed so passionately in the indifference and apathy of the 90s. Where’s the fuckin’ ennui, fellas????
I’ve kept the movie rolling, but the story’s getting old now. Motherfuckers.
In all fairness, I should post this interchange from Facebook where my friend Drew points out the sane person’s argument and my response I guess balances things out just a bit. (But goddammit, I am their core target market! Why spit on my face?)
Drew: How long has it been since soundgarden has rocked? Cornell’s got a family. He wants to get paid. I don’t blame him. That dude stopped worrying about being “legit” a long time ago. More power to him. It’s easy to be self-righteous when you’re in your twenties.
My response: oh i don’t object to monetizing the soundgarden brand. i work in advertising and the last time i was in a band, we sold a song for a tv jingle that made us more money than our album did. it’s just that they’re also so full of all this fatuous puffery about how it’s about the rock and all that shit. have a good time, make some money, but if you’re going to be a grim and evil grunge god, don’t have a day-after-thanksgiving sale.
i guess what i am really lamenting here is the fact that i am old enough to see this day, and never will i experience the thrill of listening to jesus christ pose on cassette again.
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Now I know how the “You should have seen Iron Maiden in 1984″ guys felt.
I wrote this for a paper and usually I’m not a big fan of academic writing, but Professor John Carroll is a chill dude and writing papers for him is always fun. Plus, this deals with the kind of stuff I like reading about in blogs anyway. So here’s an essay with special emphasis on some [...]
I wrote this for a paper and usually I’m not a big fan of academic writing, but Professor John Carroll is a chill dude and writing papers for him is always fun. Plus, this deals with the kind of stuff I like reading about in blogs anyway. So here’s an essay with special emphasis on some articles and shit we had to read in class.
Is Google Making Us Stupid?
If someone had told me, when I was thirteen and scouring second-hand bookstores in Dhaka for unread Frederick Forsyth novels, that in my lifetime I’d be able to download all of his books in a matter of minutes, and find out everything I wanted to know about him in a matter of seconds, I wouldn’t have believed it. And if that person then had the audacity to say that popular consensus among media critics would be that the resource would reduce my intelligence, I’d have laughed.
For you see, thirteen-year-old Arafat Kazi might have had bad taste in spy novels. (29 in two weeks and still guilty.) But I wasn’t daft. Even then, though I hadn’t heard of the Internet, I knew that omniscience was a good thing.
In this class and elsewhere, I’ve read several representative arguments for and against our connected culture, hypermedia, the Internet, and all its attendant changes like shorter attention spans, smartphones, memes, communal curation, immediate reactions, the hivemind, and the ten thousand other things that differentiate life today from ten, twenty, thirty years ago.
Nicholas Carr, in “Does the Internet Make You Dumber?” and “Is Google Making Us Stupid?”, argues that we have shorter attention spans now than we ever did, even though he acknowledges that “Our predisposition is to be aware of as much of what’s going on around us as possible. Our fast-paced, reflexive shifts in focus were once crucial to our survival.”
In Everything Bad is Good For You, Steven Johnson argues to the contrary, saying our culture is collectively seeking more complex forms of entertainment because we have the luxury of being connected.
The problem is, both arguments remind me of the Simon & Garfunkel song, “The Dangling Conversation”—
“We speak of things that matter,
Of words that must be said:
Can analysis be worthwhile?
Is the theater really dead?”
These arguments exist because they are the Questions of the Age, and so they must be made for form’s sake. We must have Meaningful Insights on these issues. But most pundits overlook the bigger picture, or at least aspects that modify the big picture.
I agree with Steven Johnson in that pop culture has gotten more complex because it has the opportunity to do so, and that opportunity has created a demand for complex media. But at the same time, when Johnson talks about complex media, he really only means:
a) Television shows with labyrinthine plots,
b) Games with open universes, and
c) TV shows which call for emotional intelligence: a development over older programs that relied on archetypical characters and linear plotting.
The problem with Johnson’s argument is that it’s limited to TV and video games. If you look at the popular audio-visual entertainment that TV replaced, i.e. drama, you’ll find that A Midsummer Night’s Dream is just as carefully plotted as any Simpsons episode, and the levels of humor—from Nick Bottom’s pratfalls for groundlings to Oberon and Titania’s gender politics for us hi-falutin’ scholars—are similarly structured.
As for emotional intelligence and sensitivity, think of a Georgian housewife at the dressmaker’s—with her husband’s friend’s younger wife.
We didn’t suddenly learn to be sophisticated after Tim Berners-Lee created the Internet (and rested on the seventh day). Paradise Lost was the most popular book of its time, after the Book of Common Prayer.
So, essentially, we have Nicholas Carr, who’s arguing that we have shorter attention spans, but without elaborating on a consequence beyond gripes and doomsaying; and we have Steven Johnson, who makes a good point—that many more people are becoming culturally sophisticated, thanks to the internet—but ignores that the 20th and 21st centuries do not have a monopoly on cultural sophistication.
However, the sum of human achievements is increasing exponentially, thanks in no small part to technological progress, but also thanks to things like population density, specialization building upon itself, and so on. So while we’re decrying the death of individual intelligence, the human race as a whole is doing pretty darn well.
Look at your collective intelligence. Now back at the individual. (If we carry the Old Spice pastiche to its full extent, it ends with “I’m on a high horse.”) I’ll say that to answer the weighty question of Google making us stupid, what we really need to measure is mass involvement in the high arts and creativity. You might say that this is arbitrary, and you’d be right. But every test is arbitrary. And at least Aristotle said that actualization was a life of contemplation.
Let’s set aside the matter of merit in art and creation, because that takes thirty years to decide anyway. The short of it is, that our connected universe has made it unprecedentedly easy to create and share media. Movies, music, blogs, mashups, remixes, slash fiction, insightful comments, YouTube arguments, poetry, DeviantArt portfolios, music for MySpace, BandCamp, amateur video contests, and that’s just the tip of a very deep iceberg.
(I think our complete immunization to imagery that would have otherwise horrified us should be acknowledged in a footnote if not discussed in the main essay. These extremely shocking media have become part of our culture–there are goatse cakes. Tangentially, I think Johnson addressed the volume of total porn output, but I’m not entirely sure.
I also think that both Carr and Johnson ignored something Marshall McLuhan foresaw, that hypertext and the ability to instantaneously share media would change our language.)
The early 20th century saw an opening up of the classicist boundaries that governed Art (with a capital A, by gum). The mind-forg’d manacles of formalism were cast aside. But the desire to create was not enough. For every Kenneth Anger, there were a thousand stifled, unfulfilled clerks who typed and filed away meaningless lives (holy shit using The Onion in academic context!!!!!). The 21st century has fixed that. The most important change of the last decade is this: that more people have the ability to create more kinds of art than ever before.
As we know, the ability to create at will be more likely to bring forth photoshopped cats than Grey Albums by DJ Dangermouse. This will always be true, I think. But so much access, and so much opportunity—ay me, it makes a single tear form on the manly brow of this child of the 80s.
I predict that in the Fall 2018 iteration of this class, your main concern will not be intelligence or art, but rather machines and personhood. Just three weeks ago, on October 4, Slate ran the following article: “iMama: My son is mistaking a smartphone for his mother.”
Sorry I’ve been incommunicado. The last semester of my Master’s program has been terrible, with six classes and scrambling to build a portfolio that makes sense to Americans and all that. But I installed Platform Pro and within a month will have a shiny new theme! I’ll also be more communicado then.
Sorry I’ve been incommunicado. The last semester of my Master’s program has been terrible, with six classes and scrambling to build a portfolio that makes sense to Americans and all that. But I installed Platform Pro and within a month will have a shiny new theme! I’ll also be more communicado then.
So I realized that I haven’t posted in a month, and I had two awesome posts gestating in my mind. But this last semester of graduate school’s been a bitch, so I’ll have to promise to post about South East Asian TV ads some other time. (It will happen this week though, I promise. I [...]
So I realized that I haven’t posted in a month, and I had two awesome posts gestating in my mind. But this last semester of graduate school’s been a bitch, so I’ll have to promise to post about South East Asian TV ads some other time. (It will happen this week though, I promise. I just need to fall off this log.) In the meantime, here is an account of a strange dream I had. I sent it to Brian Ritchie of Violent Femmes, and yo, what the fuck social media, it turns out that a dude I know (Bengali, BU, etc) is family friends with him (obviously I stalked Brian Ritchie on Facebook). But whatevz, Arafat Kazi is a drunk blogger and needs to save his breath for a more salubrious occasion. Soon, I promise.
Hi Brian,
I am a Bangladeshi drummer and I am a huge fan of your bass work. Last night I had a very strange dream about you. I was telling my friend about it and he said: “Why are you telling ME? Tell Brian Ritchie!”
So here is my dream. I dreamed that I swam through a river of white liquid (moisturizing cream maybe? If it was chocolate I’d have tried some) and I went to your house, which was made of delicately-carved ivory. You gave me a mission, which was to find a race of intelligent anthropomorphic cornichons.
So I traveled for a few months and found the race of cornichons. They made me their ambassador to humanity.The cornichon race really loved music, and they asked me to compose a theme song for them so that they could sing their history to humans.
So the thing about these cornichons was that they had heads that would light up if you tapped them, and each head would make a musical note. Kind of a cross between a hang drum and a xylophone. So I started tapping them on their heads to make a happy groove, but unfortunately I got hungry and I started eating them. And once I started that, i couldn’t stop.
So I went on a bloody cornichon rampage, eating most of them: the king, the queen, the elderly, the women, the children. They were horrified that their human friend would eat them all. But there weren’t that many of them–maybe a few hundred. And I felt like a criminal who commits an accidental murder–it’s like, someone saw you commit the first murder, so you now you gotta commit a second murder to make sure the second person keeps her or his mouth shut. And then a third person sees you, and so on.
At the end, I was crying (in my dream) because I had singlehandedly destroyed the race of the cornichons.
So I went back to you asking if you could dress up as a cornichon and play “Gone Daddy Gone”, and then we’d pretend that it wasn’t me but a natural disaster that had wiped out the cornichon race. You kicked me in my buttocks and attacked me with a bass guitar. So I ran away.
Then I woke up and I was sad because I’d let you down and destroyed an intelligent species.
Hope you’re well.
Yr pal
Arafat
My homies know of my love for Bangla film. I’ve been asked by a Bangla magazine to write a feature on Bangla movie superstar Monowar Hossain Dipjol (for the unininitiated: a villain from the method school who was convicted for divers crimes and sentenced to 47 years in jail, broke out after a few months [...]
My homies know of my love for Bangla film. I’ve been asked by a Bangla magazine to write a feature on Bangla movie superstar Monowar Hossain Dipjol (for the unininitiated: a villain from the method school who was convicted for divers crimes and sentenced to 47 years in jail, broke out after a few months because he was bored and bought a BMW the same day with a sack of cash). So I was looking through my favorite Dipjol music videos, and realized that my upload of “Kolshi Phuta Koira Dimu” has almost 100K views. Since it only needs a couple hundred more, I figured I’d post it here and see if I can push it over the edge. Not bad for a country where less than half a percent of the populace have access to internet.
My pal Jarett would say that no Dipjol post would be complete without a clip of him biting an old lady to death, so here it is.
Dipjol’s official site is pretty cool too. Here’s a map of Bangladesh made up of his face (taken from the intro page on his site).
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